What do love and life insurance have in common? More than you might realize. The main reason you buy life insurance is because you love someone. Think of it as the ultimate act of selfless love. We go to great lengths for our loved ones. We work hard to provide them with a life filled with happiness, comfort and opportunity. In fact, there's almost nothing we wouldn't do for them. We re-arrange our schedules to never miss our kids' sporting events. We put in extra time at work to save up for that special family vacation. We rush out of the office to make sure we're home in time for dinner with our loved ones. But what if you died tomorrow and were no longer around to provide for your family? Without your income and all the other things you do for your loved ones, would they be able to maintain their current lifestyle and keep future plans on track? That's where life insurance comes in. It cannot put your family's life back to how it was, but it can keep your loved ones in the world they've always known. So if you think you need life insurance (or more than you currently have), now is the time to do something about it.